If employed correctly, Social Media is essentially free advertising. Because of it’s sweeping user base that is endlessly growing, targeting the masses has never been easier. With that being said, due to the overwhelming content that is uploaded daily, cutting through the clutter and keeping your audience engaged can be difficult. Check out these 10 tips on how to maximize your social media engagement.
Variety is Key
We get it, your company is the best at doing whatever it does, but littering your page with disguised advertisements can be a major deterrent to users. By creating unique yet relevant posts among your repackaged “this is why were the best” posts, you are likely to maintain your audience’s attention. From behind the scenes shots to fun recipes, the sky’s the limit to what you can do with your social media pages.
Utilize User Content
Re-posting user content can be an excellent way to not only create loyal followers but also captivate audience members that might have abandoned your page otherwise. As long as you are choosing to post user content that stays within the confines of your brand, reposting content can be a quick and easy way to build a relationship with your audience.
Don’t Be Shy
Interact with your followers and fans, and do it quickly. There are often times when users ask questions or start discussions with their friends about brands. Engaging in this type of dialogue personalizes your brand and makes you more accessible.
Creating contests or offering prizes for user engagement has been extremely successful for brands. When people post about your product/service, their friends see it too, and viral marketing is one of the best forms of advertising.
Scheduling Q&A sessions will undoubtedly grow your user base and educate your audience on your company. It is a fantastic way to strengthen a bond with your consumers, talk about upcoming projects or products, and make your brand more relatable.
Conduct Surveys and Polls
Asking users to share experiences and thoughts, and making it quick and easy to do so, is an excellent way to engage with users. Not only will creating a poll do this, but the result will be interesting for those who didn’t get the chance to participate as well. Furthermore, they are easy to set up, particularly on Twitter.
With regards to Twitter, did you know that 67% of users are are far more likely to buy from the brands they follow on Twitter? You’re more likely to be one of those brands if you create a unique hashtag, engage with other companies, or post about an interesting, even controversial topic. These practices can increase the number of conversations you have with users, whether they are private messages or public responses. Either way, you’re likely to increase your following and sales simultaneously.
Taking part in the latest buzz is an amazing way to increase user engagement because it shows you’re on top of pop culture phenomenons, as well as the latest memes. You are clued into the latest technological advances and social issues. Posting your two cents about a current event, if it fits your brand, keeps you relevant.
Be The Best
Another way to increase social media engagement? Be the best. Never stop monitoring your brand’s social media and get involved on websites and apps like iconosquare, hootsuite, soldsie, and INK361. These companies are bread and butter of social media efforts. Providing precise statistics for all your social media accounts is their specialty, so be sure you are taking advantage of this opportunity.
Show your true colors, highlight an employee’s favorite TV show, guilty pleasure, favorite hobby, or show what a typical day is like in the office. People love to learn about the quirks within an office, and it is important that your feed is not only business all of the time. Have fun with it!