While boutique agencies are sometimes pegged as novice and inexperienced, they are becoming more appealing to brands than larger, more popular opponents because of their niche expertise, rapid turnaround rates, and flexibility during the strategic process.
Not only are boutique agencies cheaper than their larger agency competitors, they may have more focused and specialized experience in the area you need to maximize sales. By utilizing a smaller agency for your marketing needs, you’re getting a bigger bang for your buck. This is because smaller agencies typically have a specific area of specialization and are newly established in comparison to the bigger agencies. You’re getting the newest, most cutting edge strategies that guarantee a competitive edge for your brand.
Working with a smaller agency will not only generate faster results but are more likely to produce work that is tailored to you. Additionally, working with a smaller company ensures that the chances of miscommunication are minimal. Boutique agencies also have higher client retention rates by nature, so the risk you run of getting your account reassigned or transferred to a new, unfamiliar employee is much lower.
Without a set way of conducting business, smaller agencies can create a strategy tailored to you and your specific needs. Without this legacy system constraint, you’re ensuring that your campaign is optimized for your specific target audience. Without these limitations that big agencies often carry, boutique agencies are willing to take risks with campaigns to ensure they are delivering the best content to your audience.
In short, while brand-name agencies may have an appealing track record, boutique agencies have a competitive edge your business needs to get ahead. With a faster turnaround and specialized tactics tailored to your brand, employing a boutique agency could very well be the key to your brand’s success. Here at REP Interactive, a hybrid marketing, and production services agency, we offer all of the above. With clients as diverse as OGIO and Coldwell Banker, REP specializes in creating unique video-based marketing campaigns. From the drawing board to post production, every part of the process is done in house.
Check out some of these cutting edge campaigns on the REP Interactive YouTube page here.