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How To: Market For Success

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which creates a stronger bond between the audience and the...

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Top Tips For Optimizing Video Content

Could video take your brand to the next level? Video content brings in 3 times as many monthly visitors to a website as other content, and users spend an average of 88% more time on a website that includes video. Furthermore, research by Entrepreneur.com shows that...

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How To: Add Business Value By Using Virtual Reality

How Virtual Reality Will Change Your Business Oculus Rift. HTC Vive. Razer OSVR. Five years ago these names would have meant nothing to us, but now as early adopters are clambering to get their hands on these headsets- priced anywhere from $16.99 to $3000- only one...

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The Best Ways To Reinvent Your Marketing Strategy

Working in communications can sometimes make you feel like your advertising tactics are just not making an impact. While they are most likely conveying the proper message and resonating with some of your target demographic, we do not blame you if you want to make...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Advertising Pro Tips: Why Love Stories Still Work

While some advertisements sport clear connections to their product, other companies prefer to stealthily integrate their product into a more emotional narrative. Even if the aim of the video isn’t immediate brand recognition, it helps build the image of the brand with existing customers and...

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How To: Pick The Right Agency

When selecting an agency to partner with, there are several aspects you must consider. Agencies come in all shapes and sizes, and analyzing the advertising market can be a tricky task as every company will know just how to put their best foot forward and capture...

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Workplace Environment

Do You Love Your Job? They say if you love what you do, you’ll never work a day in your life. So is there a system by which you can measure your workplace to determine whether it’s a positive environment? Below are a few questions we...

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How To Nail Your Next Quarterly Business Review Presentation

The best business presentations always tell a story. Not only because it keeps the client engaged but because it boosts comprehension when there is a clear beginning, middle and end of the presentation. This helps the client follow your thought process. Before you begin, know...

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Video for a Cause: Showcasing Your Charity with Clarity

While running a non-profit in today’s world can be a daunting task, there are certain practices you can implement to make your cause stand out from the crowd. Due to the sheer number of charities vying for the attention and spare change of the public, their...