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The Future of Instagram: How Marketers Can Make It Count

With the introduction of new algorithms and even more formats for content, it is no wonder that Instagram has also rolled out new tools to woo small businesses into investing in what was not long ago seen as risky tech start-up. Now with over 300...

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10 Ways To Increase Social Media Engagement

If employed correctly, Social Media is essentially free advertising. Because of it’s sweeping user base that is endlessly growing, targeting the masses has never been easier. With that being said, due to the overwhelming content that is uploaded daily, cutting through the clutter and keeping...

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Top Tips For Experiential Marketing: Boosting Your Bottom Line

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which can create a stronger bond between the audience and the product....

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How To: Create A Successful Client-Agency Relationship

  By establishing key understandings between yourself and your clients, an agency has the opportunity to foster long-lasting partnerships that reflect both parties. The foundation of an agency-client relationship is trust, and building it is key. You are aiming to grow their business, and ensuring them...

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How To: Pick The Right Agency

When selecting an agency to partner with, there are several aspects you must consider. Agencies come in all shapes and sizes, and analyzing the advertising market can be a tricky task as every company will know just how to put their best foot forward and capture...

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Workplace Environment

Do You Love Your Job? They say if you love what you do, you’ll never work a day in your life. So is there a system by which you can measure your workplace to determine whether it’s a positive environment? Below are a few questions we...

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Building A Winning Team: Recruiting Tips for Small Companies

Recruiting the best talent for your agency or start-up can be daunting, but by utilizing all your resources you can compete with bigger companies by showing off the unique aspects of your company. We spoke to one of our own, Wade Kegley, a Brand Manager...

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How To Nail Your Next Quarterly Business Review Presentation

The best business presentations always tell a story. Not only because it keeps the client engaged but because it boosts comprehension when there is a clear beginning, middle and end of the presentation. This helps the client follow your thought process. Before you begin, know...

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Top Tips for Creating Video Content

While creating video content can be daunting, there are surefire ways to determine if you are heading in the right direction. We’ve compiled a few simple tips for you to consider, whether this is the first or fiftieth piece of content you have generated for...

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Ridiculously Awesome Interactive Ads

Could you use an inspiration boost? These interactive marketing campaigns will do the trick. The following companies not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. Check out the selection of videos we have prepared for you to get a clear idea...