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How To: Enhance Your Client-Agency Relationship

A client-agency dynamic can be very complex, and requires a significant level of collaboration from both parties. Allowing information to be shared freely is essential when trying to build trust in your new relationship. In today’s society, patience can run thin, miscommunication occurs, and loyalty...

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The Owen and Haatchi Story: How A Dog Changed A Life

As a part of their “Homes for Dogs” project, REP Interactive, an award-winning Video Production and Advertising Agency, partnered with Coldwell Banker to tell the amazing tale of how one boy and his dog could change each other's lives forever. Haatchi is a three-legged Anatolian...

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Top Tips For Optimizing Video Content

Could video take your brand to the next level? Video content brings in 3 times as many monthly visitors to a website as other content, and users spend an average of 88% more time on a website that includes video. Furthermore, research by Entrepreneur.com shows that...

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How To: Add Business Value Using Virtual Reality

How Virtual Reality Will Change Your Business Oculus Rift. HTC Vive. Razer OSVR. Five years ago these names would have meant nothing to us, but now as early adopters are clambering to get their hands on these headsets- priced anywhere from $16.99 to $3000- only one...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Advertising Pro Tips: Why Love Stories Still Work

While some advertisements sport clear connections to their product, other companies prefer to stealthily integrate their product into a more emotional narrative. Even if the aim of the video isn’t immediate brand recognition, it helps build the image of the brand with existing customers and...

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How To: Create A Killer Social Media Strategy

Social Media has shifted from an optional marketing tactic to a mandatory tool for businesses looking to expand. According to Forbes, “within two years, more than 50 percent of small businesses agree social media helps them increase sales; within five years, 70 percent of small...

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The Future of Instagram: How Marketers Can Make It Count

With the introduction of new algorithms and even more formats for content, it is no wonder that Instagram has also rolled out new tools to woo small businesses into investing in what was not long ago seen as risky tech start-up. Now with over 300...