Social Media has shifted from an optional marketing tactic to a mandatory tool for businesses looking to expand. According to Forbes, “within two years, more than 50 percent of small businesses agree social media helps them increase sales; within five years, 70 percent of small businesses see ROI from a social media presence”, and all at a relatively low financial risk. If utilized correctly, Social Media is an effective tool for growing your businesses presence online.
Knowing how you can make the most out of this platform for your brand is a key for success, but the most important part of successful social marketing is knowing where to start. With these simple guidelines, you will be ready to start posting, tweeting and blogging your way to profit.
- Forming a brand identity on social media is essential, and knowing how to broadcast it effectively is even more important. The first step is knowing how to track metrics. Metrics are measurements of just how effective your social media efforts are. Impressions, reach, follower count and mentions are all aspects of social media you should be watching. Knowing what types of posts are the most effective can drive the direction of your social media efforts. Companies like SEMRush and Hootsuite specialize in comparing metrics of each individual post and also can help with scheduling content. By utilizing these tools from the beginning, you will know what works and what does not, which allows you to focus your efforts on the most effective channels.
- Gaining a substantial social media following is great, but it won’t do much for you unless it converts to website visits. You need to be sure that followers are engaging with your content and not just scrolling past. If your brand doesn’t already have a blog, consider making one and linking top articles to your social accounts. Blog articles have become increasingly popular ways to boost engagement and convert followers into website visitors. Consider getting a few of your employees together, writing a few articles featuring your key insights and posting them for your social media followers.
- Directing your audience to your website is a must, but keeping track of what works and what doesn’t can help you learn how to improve your strategy as you go. Tracking which posts yield more conversions using a unique URL is an excellent method. This can be done using Google Analytics. Consider having weekly analytics meetings with your marketing team so you can analyze the effect of each post and find out what really makes a winning piece of content in your field. Tracking visitors and engagement has never been easier, so get out there and stop posting blindly. Be in the know. Your CFO will thank you.