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The Benefits of A Boutique Agency

While boutique agencies are sometimes pegged as novice and inexperienced, they are becoming more appealing to brands than larger, more popular opponents because of their niche expertise, rapid turnaround rates, and flexibility during the strategic process.   Not only are boutique agencies cheaper than their larger agency...

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SEO: How It Can Change Your Business

Tips to Transform Your SEO Search Engine Optimization is one of the most time consuming yet one of the most rewarding processes you can do for your business. Your digital footprint is everything, especially given that the 75.4 million millennials are almost exclusively reachable on digital...

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5 Ways To Enhance Company Culture

Assessing The Culture of Your Company Every company is different. No CEO or President will agree that a certain company culture reigns supreme to the rest. That being said, the culture that surrounds your business actually holds a monetary value. How your employees interact with each...

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Snapchat’s Evan Spiegel

Why Snapchat's Founder Grew Up There is a universal clenching of teeth that surrounds any sort of discussion around Snapchat’s founder Evan Spiegel. While it is easy to sit back and laud his early accomplishments (biomedical internships, Stanford pedigree, etc…) there is little surprise surrounding the...

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5 Ways To Grow Your Retail Business

With the current retail market, our favorite stores (both online and brick and mortar) are trying new methods to capture more market share. The market has become so saturated and plans for growth have taken them in exciting directions.   Getting Back To The Roots of...

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The Best Commercials This August

Winning Summer Spots While we were all trying to beat the summer heat, advertisers were busy stepping up their game and showing us the best ways to spend these hot, sunny August days. Here are five of our favorite ads that showed us how fun the...

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Work Hard Play Hard

Five Ways You Can Work Like An Olympian There is no doubt that the Olympics have become a bigger and bigger spectacle throughout the years. With inspiring athletes like Michael Phelps, Simone Biles and Usain Bolt, it is no wonder that the entire world forgoes their...

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How To Be A Funny Advertiser

Top Tips For Creating Humorous Viral Hits   “A joke is a very serious thing.” These are the words of Sir Winston Churchill, who is not considered one of history’s leading funny men but still had a penchant for humor. While it was not his main business...

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Viceland – The New TV Channel

How VICE Plans To Recapture Gen Y’s Attention Long before there were any whispers of starting a cable network, the folks over at Vice Magazine made it their business to create edgy, informative documentaries, news stories and shorts that focused on popular culture items. While it...

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Creating Community With Instagram

How Instagram Is Creating A Community Of Their Own:   Gone are the days when Instagram Influencers were only sought after by tea detox and facial scrub companies. Recently, larger companies have been learning from the success of these boutique companies and have begun to capitalize on...