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10 Corporate Video Mistakes To Avoid

Producing a video without having a more extensive marketing plan is one of the biggest errors in video marketing. If done well, video can be a very effective marketing tool. Remember, your video is a reflection of your own brand. In order to help you...

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Changing Careers After 40

Our CEO Offers Her Perspective On Changing Careers After 40   At the age of 25, our CEO Judy Gatena was searching for a solution that would allow her to stay at home while still providing for her family. Gatena faced the choice of endless day care...

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The Key to Successful Marketing

The Three C's To An Effective Marketing Plan   How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great ideas which are guaranteed to propel your company...

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The Best Ways To Reinvent Your Marketing Strategy

Working in communications can sometimes make you feel like your advertising tactics are just not making an impact. While they are most likely conveying the proper message and resonating with some of your target demographic, we do not blame you if you want to make...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Building A Winning Team: Recruiting Tips for Small Companies

Recruiting the best talent for your agency or start-up can be daunting, but by utilizing all your resources you can compete with bigger companies by showing off the unique aspects of your company. We spoke to one of our own, Wade Kegley, a Brand Manager...

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The Right Way To Launch A New Product

How To Ensure A Successful New Product Launch   In order to increase your odds of success with a new product launch, it should be obvious that you have to take the correct marketing steps. Doing so should make the actual launch a smoother process and minimize complications....

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Professional Video Production Services

How To Choose The Right Video Production Company   Working with the right professional video production company can make a huge impact in terms of how the finished product will be received.  From directing and editing, to scriptwriting and lighting, a variety of elements need to come together...

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The Benefits of A Boutique Agency

While boutique agencies are sometimes pegged as novice and inexperienced, they are becoming more appealing to brands than larger, more popular opponents because of their niche expertise, rapid turnaround rates, and flexibility during the strategic process.   Not only are boutique agencies cheaper than their larger agency...