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The Key to Successful Marketing

The Three C's To An Effective Marketing Plan   How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great ideas which are guaranteed to propel your company...

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The Right Way To Launch A New Product

How To Ensure A Successful New Product Launch   In order to increase your odds of success with a new product launch, it should be obvious that you have to take the correct marketing steps. Doing so should make the actual launch a smoother process and minimize complications....

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Professional Video Production Services

How To Choose The Right Video Production Company   Working with the right professional video production company can make a huge impact in terms of how the finished product will be received.  From directing and editing, to scriptwriting and lighting, a variety of elements need to come together...

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SEO: How It Can Change Your Business

Tips to Transform Your SEO Search Engine Optimization is one of the most time consuming yet one of the most rewarding processes you can do for your business. Your digital footprint is everything, especially given that the 75.4 million millennials are almost exclusively reachable on digital...

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5 Ways To Enhance Company Culture

Assessing The Culture of Your Company Every company is different. No CEO or President will agree that a certain company culture reigns supreme to the rest. That being said, the culture that surrounds your business actually holds a monetary value. How your employees interact with each...

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Snapchat’s Evan Spiegel

Why Snapchat's Founder Grew Up There is a universal clenching of teeth that surrounds any sort of discussion around Snapchat’s founder Evan Spiegel. While it is easy to sit back and laud his early accomplishments (biomedical internships, Stanford pedigree, etc…) there is little surprise surrounding the...

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5 Ways To Grow Your Retail Business

With the current retail market, our favorite stores (both online and brick and mortar) are trying new methods to capture more market share. The market has become so saturated and plans for growth have taken them in exciting directions.   Getting Back To The Roots of...

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Viceland – The New TV Channel

How VICE Plans To Recapture Gen Y’s Attention Long before there were any whispers of starting a cable network, the folks over at Vice Magazine made it their business to create edgy, informative documentaries, news stories and shorts that focused on popular culture items. While it...

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Creating Community With Instagram

How Instagram Is Creating A Community Of Their Own:   Gone are the days when Instagram Influencers were only sought after by tea detox and facial scrub companies. Recently, larger companies have been learning from the success of these boutique companies and have begun to capitalize on...

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How To: Enhance Your Client-Agency Relationship

A client-agency dynamic can be very complex, and requires a significant level of collaboration from both parties. Allowing information to be shared freely is essential when trying to build trust in your new relationship. In today’s society, patience can run thin, miscommunication occurs, and loyalty...