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Changing Careers After 40

Our CEO Offers Her Perspective On Changing Careers After 40   At the age of 25, our CEO Judy Gatena was searching for a solution that would allow her to stay at home while still providing for her family. Gatena faced the choice of endless day care...

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The Key to Successful Marketing

The Three C's To An Effective Marketing Plan   How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great ideas which are guaranteed to propel your company...

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360 Degree Video

Why 360 Degree Video Gives Us A Fresh Perspective   With 75% of millennials ages 18-29 and 46% Gen Y ages 29-49 watching video on their smartphones or tablets, it is no wonder that mobile video has become the next frontier for innovation. A common theme of...

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The Best Ways To Reinvent Your Marketing Strategy

Working in communications can sometimes make you feel like your advertising tactics are just not making an impact. While they are most likely conveying the proper message and resonating with some of your target demographic, we do not blame you if you want to make...

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Advertising Pro Tips: Why Love Stories Still Work

While some advertisements sport clear connections to their product, other companies prefer to stealthily integrate their product into a more emotional narrative. Even if the aim of the video isn’t immediate brand recognition, it helps build the image of the brand with existing customers and...

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Top Tips for Creating Video Content

While creating video content can be daunting, there are surefire ways to determine if you are heading in the right direction. We’ve compiled a few simple tips for you to consider, whether this is the first or fiftieth piece of content you have generated for...

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Five Tips For Creating Outstanding Video Content

Creating Epic Video Content   Over the past seven years, our company has created over 1,000 videos for Fortune 500 companies and small businesses alike. The most important thing we’ve learned is that creating video content is an art and a science. Without some basic ingredients, your content will most...

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The Right Way To Launch A New Product

How To Ensure A Successful New Product Launch   In order to increase your odds of success with a new product launch, it should be obvious that you have to take the correct marketing steps. Doing so should make the actual launch a smoother process and minimize complications....

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Professional Video Production Services

How To Choose The Right Video Production Company   Working with the right professional video production company can make a huge impact in terms of how the finished product will be received.  From directing and editing, to scriptwriting and lighting, a variety of elements need to come together...