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The Key to Successful Marketing

The Three C's To An Effective Marketing Plan   How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great ideas which are guaranteed to propel your company...

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360 Degree Video

Why 360 Degree Video Gives Us A Fresh Perspective   With 75% of millennials ages 18-29 and 46% Gen Y ages 29-49 watching video on their smartphones or tablets, it is no wonder that mobile video has become the next frontier for innovation. A common theme of...

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How To: Create A Killer Social Media Strategy

Social Media has shifted from an optional marketing tactic to a mandatory tool for businesses looking to expand. According to Forbes, “within two years, more than 50 percent of small businesses agree social media helps them increase sales; within five years, 70 percent of small...

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How to: Harness Analytics for Maximum Efficiency

When managing a business, it is imperative that you have an understanding of social media. If you have any amount of marketing dollars invested in cultivating a name for your business online, you must be monitoring how effectively they are being utilized. Like traditional marketing,...

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The Future of Instagram: How Marketers Can Make It Count

With the introduction of new algorithms and even more formats for content, it is no wonder that Instagram has also rolled out new tools to woo small businesses into investing in what was not long ago seen as risky tech start-up. Now with over 300...

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10 Ways To Increase Social Media Engagement

If employed correctly, Social Media is essentially free advertising. Because of it’s sweeping user base that is endlessly growing, targeting the masses has never been easier. With that being said, due to the overwhelming content that is uploaded daily, cutting through the clutter and keeping...

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Top Tips For Experiential Marketing: Boosting Your Bottom Line

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which can create a stronger bond between the audience and the product....

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How To: Market For Success

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which creates a stronger bond between the audience and the...

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Top Tips For Optimizing Video Content

Could video take your brand to the next level? Video content brings in 3 times as many monthly visitors to a website as other content, and users spend an average of 88% more time on a website that includes video. Furthermore, research by Entrepreneur.com shows that...

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How To: Add Business Value By Using Virtual Reality

How Virtual Reality Will Change Your Business Oculus Rift. HTC Vive. Razer OSVR. Five years ago these names would have meant nothing to us, but now as early adopters are clambering to get their hands on these headsets- priced anywhere from $16.99 to $3000- only one...