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The Best Ways To Reinvent Your Marketing Strategy

Working in communications can sometimes make you feel like your advertising tactics are just not making an impact. While they are most likely conveying the proper message and resonating with some of your target demographic, we do not blame you if you want to make...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Advertising Pro Tips: Why Love Stories Still Work

While some advertisements sport clear connections to their product, other companies prefer to stealthily integrate their product into a more emotional narrative. Even if the aim of the video isn’t immediate brand recognition, it helps build the image of the brand with existing customers and...

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360 Degree Video

Why 360 Degree Video Gives Us A Fresh Perspective   With 75% of millennials ages 18-29 and 46% Gen Y ages 29-49 watching video on their smartphones or tablets, it is no wonder that mobile video has become the next frontier for innovation. A common theme of...

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How To: Create A Killer Social Media Strategy

Social Media has shifted from an optional marketing tactic to a mandatory tool for businesses looking to expand. According to Forbes, “within two years, more than 50 percent of small businesses agree social media helps them increase sales; within five years, 70 percent of small...

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How to: Harness Analytics for Maximum Efficiency

When managing a business, it is imperative that you have an understanding of social media. If you have any amount of marketing dollars invested in cultivating a name for your business online, you must be monitoring how effectively they are being utilized. Like traditional marketing,...

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The Future of Instagram: How Marketers Can Make It Count

With the introduction of new algorithms and even more formats for content, it is no wonder that Instagram has also rolled out new tools to woo small businesses into investing in what was not long ago seen as risky tech start-up. Now with over 300...

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10 Ways To Increase Social Media Engagement

If employed correctly, Social Media is essentially free advertising. Because of it’s sweeping user base that is endlessly growing, targeting the masses has never been easier. With that being said, due to the overwhelming content that is uploaded daily, cutting through the clutter and keeping...

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Top Tips For Experiential Marketing: Boosting Your Bottom Line

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which can create a stronger bond between the audience and the product....

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How To: Create A Successful Client-Agency Relationship

  By establishing key understandings between yourself and your clients, an agency has the opportunity to foster long-lasting partnerships that reflect both parties. The foundation of an agency-client relationship is trust, and building it is key. You are aiming to grow their business, and ensuring them...