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How To Be A Funny Advertiser

Top Tips For Creating Humorous Viral Hits   “A joke is a very serious thing.” These are the words of Sir Winston Churchill, who is not considered one of history’s leading funny men but still had a penchant for humor. While it was not his main business...

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The Owen and Haatchi Story: How A Dog Changed A Life

As a part of their “Homes for Dogs” project, REP Interactive, an award-winning Video Production and Advertising Agency, partnered with Coldwell Banker to tell the amazing tale of how one boy and his dog could change each other's lives forever. Haatchi is a three-legged Anatolian...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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360 Degree Video

Why 360 Degree Video Gives Us A Fresh Perspective   With 75% of millennials ages 18-29 and 46% Gen Y ages 29-49 watching video on their smartphones or tablets, it is no wonder that mobile video has become the next frontier for innovation. A common theme of...

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The Future of Instagram: How Marketers Can Make It Count

With the introduction of new algorithms and even more formats for content, it is no wonder that Instagram has also rolled out new tools to woo small businesses into investing in what was not long ago seen as risky tech start-up. Now with over 300...

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10 Ways To Increase Social Media Engagement

If employed correctly, Social Media is essentially free advertising. Because of it’s sweeping user base that is endlessly growing, targeting the masses has never been easier. With that being said, due to the overwhelming content that is uploaded daily, cutting through the clutter and keeping...

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Top Tips For Experiential Marketing: Boosting Your Bottom Line

While a traditional approach to marketing can reach a large audience and generate buzz, you may be misplacing your resources. Experiential marketing allows the consumer to interact with and access your brand in new ways which can create a stronger bond between the audience and the product....

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How To: Create A Successful Client-Agency Relationship

  By establishing key understandings between yourself and your clients, an agency has the opportunity to foster long-lasting partnerships that reflect both parties. The foundation of an agency-client relationship is trust, and building it is key. You are aiming to grow their business, and ensuring them...

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Building A Winning Team: Recruiting Tips for Small Companies

Recruiting the best talent for your agency or start-up can be daunting, but by utilizing all your resources you can compete with bigger companies by showing off the unique aspects of your company. We spoke to one of our own, Wade Kegley, a Brand Manager...