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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Video for a Cause: Showcasing Your Charity with Clarity

While running a non-profit in today’s world can be a daunting task, there are certain practices you can implement to make your cause stand out from the crowd. Due to the sheer number of charities vying for the attention and spare change of the public, their...

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Five Tips For Creating Outstanding Video Content

Creating Epic Video Content   Over the past seven years, our company has created over 1,000 videos for Fortune 500 companies and small businesses alike. The most important thing we’ve learned is that creating video content is an art and a science. Without some basic ingredients, your content will most...

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Changing Careers After 40

Our CEO Offers Her Perspective On Changing Careers After 40   At the age of 25, our CEO Judy Gatena was searching for a solution that would allow her to stay at home while still providing for her family. Gatena faced the choice of endless day care...

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5 Ways To Grow Your Retail Business

With the current retail market, our favorite stores (both online and brick and mortar) are trying new methods to capture more market share. The market has become so saturated and plans for growth have taken them in exciting directions.   Getting Back To The Roots of...

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The Best Commercials This August

Winning Summer Spots While we were all trying to beat the summer heat, advertisers were busy stepping up their game and showing us the best ways to spend these hot, sunny August days. Here are five of our favorite ads that showed us how fun the...

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How To: Enhance Your Client-Agency Relationship

A client-agency dynamic can be very complex, and requires a significant level of collaboration from both parties. Allowing information to be shared freely is essential when trying to build trust in your new relationship. In today’s society, patience can run thin, miscommunication occurs, and loyalty...

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How To: Create A Successful Client-Agency Relationship

  By establishing key understandings between yourself and your clients, an agency has the opportunity to foster long-lasting partnerships that reflect both parties. The foundation of an agency-client relationship is trust, and building it is key. You are aiming to grow their business, and ensuring them...