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Viceland – The New TV Channel

How VICE Plans To Recapture Gen Y’s Attention Long before there were any whispers of starting a cable network, the folks over at Vice Magazine made it their business to create edgy, informative documentaries, news stories and shorts that focused on popular culture items. While it...

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A Slack Review – How We Dominate Communication

A Slack Review: How we went from spending hundreds of inefficient hours emailing to streamlining our communication We all hate them. They pop up when you are least expecting it and hold up our entire day for a few minutes, or even hours. Even if they contain...

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The Sharing Ecomony

How The Sharing Economy Is Changing The Way We Interact With Each Other   With the advent of social media prompting us to share our favorite photos, relationships, and locations, American’s feel comfortable sharing a breadth and depth of information. It was only a matter of time...

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How To: Enhance Your Client-Agency Relationship

A client-agency dynamic can be very complex, and requires a significant level of collaboration from both parties. Allowing information to be shared freely is essential when trying to build trust in your new relationship. In today’s society, patience can run thin, miscommunication occurs, and loyalty...

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The Owen and Haatchi Story: How A Dog Changed A Life

As a part of their “Homes for Dogs” project, REP Interactive, an award-winning Video Production and Advertising Agency, partnered with Coldwell Banker to tell the amazing tale of how one boy and his dog could change each other's lives forever. Haatchi is a three-legged Anatolian...

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How To: Add Business Value Using Virtual Reality

How Virtual Reality Will Change Your Business Oculus Rift. HTC Vive. Razer OSVR. Five years ago these names would have meant nothing to us, but now as early adopters are clambering to get their hands on these headsets- priced anywhere from $16.99 to $3000- only one...

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The Best Ways To Reinvent Your Marketing Strategy

Working in communications can sometimes make you feel like your advertising tactics are just not making an impact. While they are most likely conveying the proper message and resonating with some of your target demographic, we do not blame you if you want to make...

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How To: Protect Yourself Online: Pro Tips for Online PR

Since the 1970’s, more and more emphasis has been placed on individuality and strength of one’s character. While this concept of “self-esteem” has driven many different psychological, social and technological movements, it is important not to get caught up in the belief that group, pack...

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Advertising Pro Tips: Why Love Stories Still Work

While some advertisements sport clear connections to their product, other companies prefer to stealthily integrate their product into a more emotional narrative. Even if the aim of the video isn’t immediate brand recognition, it helps build the image of the brand with existing customers and...

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How To: Create A Killer Social Media Strategy

Social Media has shifted from an optional marketing tactic to a mandatory tool for businesses looking to expand. According to Forbes, “within two years, more than 50 percent of small businesses agree social media helps them increase sales; within five years, 70 percent of small...