How to: Harness Analytics for Maximum Efficiency


When managing a business, it is imperative that you have an understanding of social media. If you have any amount of marketing dollars invested in cultivating a name for your business online, you must be monitoring how effectively they are being utilized. Like traditional marketing, your return on investment still matters.


Luckily, you have the ability to keep an eye on your company’s analytics, traffic and general online presence by using the smart online tools that are now available, many at very reasonable prices. By monitoring your digital marketing strategy, you will be able to invest in websites that effectively engage potential consumers and promote engagement with your brand. This, in turn, will result in strong sales for years to come.


Chris Carter, CMO of REP Interactive, is an advocate for monitoring the traffic on your own URL and the URL of your competitors. SEMrush provides you with a dashboard and ranking of how your website fares against competitors. Heap allows you to track every swipe, click, tap and form submission on your website or mobile app. These insights allow you to see where you better convert visitors to customers.


Another tool that allows you to connect with your online followers is HubSpot. This can monitor your online presence, and what is being said about your company. Therefore, you can then adjust your strategy, and in-turn create more effective marketing.


One concept that makes HubSpot standout is their Inbound Marketing approach. They place content generated specifically for each customer at their fingertips and are able to appeal to them in this manner. This way, they are not fighting for customers attention, they are earning it. By better addressing their consumer’s needs, this personalization pays off with strong retention numbers and even stronger profits.


If you are wishing to see just how your advertisements are affecting your bottom line, Google Analytics is the perfect fit. Using UTM (which stands for Urchin Tracking Module) tags on your videos and advertisements, Google Analytics sorts the impressions made by content type and placement so you can see what digital spaces are working best for your brand.


While digital advertising can be some of the most effective and cost-conscious routes to take, these smart tools will let you know when you are making an impact and when you could be making smarter choices. It is time to look beyond the like and find what is really the best option for your brand.


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