How You Can Build the Best Brand
The following are some useful tips make your brand stand out against the pack and deliver to your customers exactly what they want:
1) Your Brand Is What People Say It Is:
Customer-product loyalty is not always defined or determined by the quality of a product. A company could produce the most faultless product but still move the least units. So how do you build a user-base for your brand? Never let your customer down. Deliver a product consistently and succinctly, a product that people can rely on, have a relationship with and will recommend to everyone they know. You’re only as good as people perceive you to be.
One of the strongest brands we work with is, Coldwell Banker. By captivating their internal and external audiences with dynamic content, they are able to control the conversation and reinforce important brand messaging.
2) Give the Company Behind the Brand Integrity:
What’s more important than the public’s perception of the brand? How about the perception of the company behind the brand. No one is going to buy something from a company they don’t trust, and that trust is established by the reliability of products and services offered by the company as well as the people representing your company. You can’t build a brand if the company supporting it is broken.
3) Know What They Need So You Can Give Them What They Want:
The key to great marketing is not just selling a product or service, but finding a solution that solves a problem or deficiency for someone. Finding one microscopic category that your product is serving is ineffective; acknowledging the challenges people face on the regular and presenting them with a fix to that issue can be a way to building a lasting relationship with a consumer.
4) Further the Conversation:
The advent of social media has allowed for a new and unprecedented platform for direct contact with your consumer. While you cannot directly control what people say about your company and its products, you can monitor and mediate it. Social media allows for you to enter the conversation about your product, start one yourself or perhaps directly shed some truth about a misconception people may have. By doing this, your company becomes more personable. You’re immediately showing your customers that their voices are being heard, and are appreciated.
More Steps on Building Better Brands:
5) Play With a Team:
A strong brand is bolstered by the people who represent it on a day-to-day basis. Brand awareness and promotion should be a requirement for every position held in your company, because if the people selling or creating your product don’t believe it its merits, who else will? If the entire company doesn’t stand behind your brand, the message your product is trying to send will not be effectively articulated.
6) Live It, Don’t Just Sell It:
Every component of your brand should reflect the marketing strategy specifically designed to reach your prime prospects. This includes product varieties, marketing mediums and even pricing. For example: if your product is designed to simplify a consumer’s life, price the item at $50, not something like $49.95. You’ll compensate that five cents with a satisfied customer who returns again and again to you product for its ease. Everything your company does should reinforce its brand.
7) Stay Afloat Through Evolving and Revitalizing:
For real longevity, creating a profitable brand with a strong user base does is not guaranteed success. A brand must evolve and reshape itself with the change of time, and it must utilize new technologies and services to market products, communicate with everyone from potential customers to prime prospects and maintain as much visibility as possible. A brand that stays static, a brand that doesn’t look for fresh ideas to stay relevant is a brand that gets forgotten.
8) A Brand of the People:
Customers want to do business with brands that make them feel as if they are interacting with a business of integrity with whom they have a relationship built on trust and reliability, not a faceless corporation. The little tweaks made to your product through customer feedback for customer satisfaction are what devotes people to you product. If people feel as if they have an impact on something, they are more inclined to stay involved with that product.
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To continue building your brand, refer to Forbes’ article on Why Brand Building is Important.
This article was written by REP Interactive, a video agency and video production company who provides Fortune 500 companies video content creation services. Fortune 500 companies choose REP Interactive because we deliver outstanding results through the use of video and broadcast media allowing corporations to increase revenue and decrease expenses by leveraging with corporate media and other digital assets. We create high-quality video production that film and broadcast media increasingly utilize to build a brand name or further their presence as a corporate media company.